Project Description

Reaffirming leadership market

We carry out several developments of brand packaging for the leading Yerba Mate Tea Co in Latam.
• Las Marías 90th years special edition can label.
In commemoration of its years of fundation, the company produced a mate tea grinding extracted on the oldest fields. The art design in sketch style express the same quality and sensibility, portraying in the front of the can the main icon of the company.
• Unión Mate tea storytelling design.
We made three designs for the limited edition, where we proposed three different experiences, such as escapism and nature, adolescente and recreation, music and freedom.
The combination of elements builds a heart like a main icon in all the containers, connecting stories.
• Taragui Mate tea hashtag campaign edition.
During de #tomanmate (#drinkmate) campaign we create several phrases to support the concept, wich creation was a typography layout. These expressions shape mate container icon, with a lot of words.

Storytelling Unión