Project Description

Boosting a brand in art

The visual identity was redesigned for one of the leading Argentine brands in the artistic paint market. The challenge was to manifest the evolution and the new challenges facing the company. The new brand
It represents the evolution of being a company that manufactures artistic products to be a brand that provides a platform of high quality. Eterna represents the artist’s palette and how each circle turns an idea into an art work. The colors are bright and varied are associated with the personality of the brand: fresh, friendly, dynamic and creative.